4 Best SMS Marketing Apps For Shopify (Postscript Vs Attentive Vs Klaviyo) (2024)

Updated on March 15, 2023

Important disclosure: we’re proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we may earn a small commission at no additional cost to you.

Email marketing is not dead, but it is certainly becoming less-effective overtime. Open rates and engagement are decreasing, unsubscribes are increasing, and to top it off, the Apple iOS changes are making it even more difficult to collect data on your customers.

Customer inboxes are filled with spam and it’s becoming increasingly difficult to stand out in a sea of routine discount codes and email blasts that your customer doesn’t remember signing up for.

As more and more commerce is transacted via mobile, brands need to meet their customers on the mediums they’re most comfortable with – and that’s quickly becoming their text inbox. 

This is where SMS marketing comes in. With open rates of 98%, SMS marketing is the last channel that allows you to cut through the noise and reach customers where they’re already spending a significant amount of time.

But to be able to fully take advantage of the channel and create a personalized experience that “wows” customers, you need to be using the best SMS marketing apps for your Shopify store. In this guide, we’ll walk you through the best SMS marketing apps for Shopify in detail.

If you’re short on time, here’s a quick breakdown of our top picks for the best SMS marketing apps for Shopify for different use cases (we recommend reading the full article to learn how we came to these recommendations):

  • 📈 Best for brands on Shopify – 🥇 Postscript
  • 😄 Best for personalization – 🥇 Postscript
  • ⚖️ Best for compliance – 🥇 Attentive
  • 💬 Best for conversational commerce – 🥇 Postscript
  • 🤷 Best for basic needs/campaign blasts – 🥇 Klaviyo SMS
  • 🔵 Best for brands using Yotpo – 🥇 SMSBump
  • 🤝 Best customer support and customer success team – 🥇 Postscript

Our #1 overall pick:🥇 Postscript

What’re the best SMS marketing apps for Shopify?

1. Postscript

Postscript is an SMS marketing platform built specifically for brands running on Shopify. Boasting over 6,000+ customers, Postscript has become the leading SMS marketing app for Shopify. It enables brands to use Shopify customer data to send hyper-personalized marketing text messages that delight and convert customers. 

Postscript Key Features 🧰

  • Conversational commerce – ability to create natural, scalable two-way conversations with subscribers
  • Built-in TCPA and CTIA compliance
  • List growth tools (popups, two-touch opt-in technology, landing pages, shareable links for social media, QR codes for in-person) to effortlessly acquire new customers
  • Segment subscribers using new and historical customer data pulled from Shopify 
  • Automations (flows) that automatically send text messages based on customer actions and events (viewed product, abandoned cart, post-purchase, delivery notifications, etc.)
  • Send campaigns with a simple and easy to use text editor 
  • A/B testing to test different copy and strategies
  • Ability to create dynamic one-time use coupons with expiration dates
  • Syncs Shopify catalog which can be leveraged throughout messaging (example: include dynamic product photo and cart URL of products left behind in abandoned cart texts)
  • Responses – receive responses and engage in two-way conversations with subscribers 
  • Built-in analytics suite to track revenue, CTR, conversion rate, ROI, and more
  • Deeply integrates with Shopify, Shopify Plus, and the most common Shopify apps (Klaviyo, Gorgias, Recharge, Okendo, etc)
  • Support for SMS and MMS
What’re the best SMS marketing apps for Shopify?

1. Postscript

2. Klaviyo SMS

3. SMSBump

4. Attentive

What is SMS Marketing Software?
What is SMS Marketing for Ecommerce?
SMS Marketing Benefits
How to Choose an SMS Marketing Platform for Shopify

Need funding to grow your business? Try our free funding matchmaker service👇